'30 Days for the Right Price': When Daily Anger Takes Over the Web

Dakar, September. The humid heat of the rainy season clings to the skin, but in the backstreets of the capital and in virtual conversations, another fire smolders. The '30 Days for the Right Price' campaign is not a fleeting hashtag; it is a collective cry that has erupted on screens and in hearts. Launched by a collective of influencers and citizens, presented as apolitical, it has triggered in a few days an avalanche of testimonies from internet users stunned by soaring prices. From bread to oil, from rice to rent, every item in the household budget becomes a battlefield. And whether you're in Paris, Montreal, or New York, you know that pang when the remittance home must cover more than the essentials. Here, this is not an abstract crisis: it is daily life tightening, strangling. This campaign was not born in the hushed salons of politics, but in the urgency of markets and the frustration of month-ends. It bears a name that snaps like a slogan: '30 Days for the Right Price.' The idea is simple, almost unsettling in its clarity: for a month, ordinary citizens share their bills, their shopping lists, their desperate calculations. Social media, often accused of superficiality, becomes here a sounding board for legitimate anger. Videos of markets where the price per kilo of meat makes you jump, photos of receipts that dizzy, testimonies of mothers who cheat on portions to stretch the meal: all this composes a national narrative that traditional media struggle to grasp. What str